Why Having a Professionally Written Business Plan is Important

A professionally written business plan is a document that is used for mapping out the details of your business. They can range in size from a simple few sentences to more than 100 pages with formal sections, a table of contents and a title page, although most typical business plans average 20 to 40 pages. Comprehensive business plans have three sections, business concept, marketplace and financial, these are broken down into seven components that include the overview of the plan, a description of the business, marketing strategies, an analysis of any competition, design and development plans, operations and management setup, and in-depth financial information.


The primary purpose of a business plan is to define what the business is and what it intends to accomplish over time. Focusing the purpose and direction of your business allows you to see more clearly what needs to be done for forward movement. Clarifying these goals can consist of a simple description of your business and its products or services, or it can specify your company’s product lines and services you’ll offer, as well as a description of your ideal customer.

Your business plan charts the organizational structure of your company, including titles of officers and their individual duties. It also acts as a management tool that can be referred to often to ensure the business is on course with your goals, sales targets or milestones.

A business plan that is home-brewed or written without the benefit of current statistics and market data is a neon sign to any prospective investor, implying that you might not be taking your future as seriously as you should or your company is not quite as professionally operated as others that they are looking at. By putting statistics, facts, figures and detailed future plans in writing, your business will have a better chance of attracting investors to provide the capital needed for getting started. The experienced business plan writers at Wise Business Plans will make sure that your business plan is a professional document that you will be proud of.   

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