What is a Sponsorship Proposal?

If your business plan depends in part on finding outside funding to help sponsor you, you’ll need to present a sponsorship proposal as part of your groundwork. A sponsorship proposal is designed to get organizations to fund or take an active role in promoting your cause. If you can sign on sponsors, your venture is more likely to succeed and be viewed as worthwhile.

Your sponsorship proposal should target organizations that have defined goals and values which mesh with your event. An experienced business plan writer can often draft a sponsorship proposal that effectively targets appropriate sponsors. The proposal should encourage prospective sponsors to view your query favorably and make them feel that working with you will allow them to raise their corporate image while doing some good.

The sponsorship proposal will begin by outlining how the positive media from the event will meet their marketing needs. Possible benefits for the sponsors include increased traffic and or sales, free advertising, special levels of sponsorship and media coverage.

Each sponsorship proposal should be tailored to the individual organization you are querying, but an accomplished business plan writer can and should create a basic template which can be customized as needed. The document must be easy to read and visually pleasing; use bullets to group key components and sub headers to grab and keep the recipient’s attention.

By creating a viable sponsorship proposal and successfully querying major organizations, you increase the chances of success for your business plan as well. This is a great way to increase your funding and create support for your event!