One of the best ways to make your company stand out from competitors is by establishing your brand. By focusing on honesty when you begin to develop your new brand, you can help identify your company as an industry expert and gain the trust respect of your clients. Sounds great right? Well, it takes some work to develop an honest brand. Here are a few ways to establish your company as one of the honest experts.
One of the best ways to grow as a company and build credibility is to leverage strengths and minimize weakness. Make it easy for your clients to provide honest feedback in online reviews and questionnaires. Online reviews can be marketing gold but negative feedbacks must be immediately addressed, out in the open. With most online shoppers basing purchase decisions on prior reviews, this can certainly be a great tool if used correctly. When you quickly address problems and you do it where everyone can see, that shows you are dedicated to honesty and “getting it right”.
Another great way to build credibility is to provide reliable and honest communication. Whether through social media, forums, phone/email, or even face-to-face, it is important to respond to your clients’ needs in a timely manner. Not only do you need to provide a quick response, but be sure to address their concerns entirely. If you provide honest and timely responses you will earn trust with your clients that will ensure long-term loyalty.
Use your blog or news page to share industry-specific information, not just company content. Leverage trending topics relevant to your users and provide a resource that contains pertinent and up to date information. Remember, you are the expert, give your knowledge it in a way that is easy for others to read and retain.
One of the most difficult parts of client relations is setting honest expectations. From new clients to old, there is always going to be a difference between expectations and reality. Hopefully, using some of these techniques can help minimize this difference.
One of your best tools for setting honest expectations is to discuss obstacles or potential pitfalls with the client before the project begins. It is much better to address any issues before the start of the project, rather than to wait for them to come up after you begin.
Before you can set accurate expectations you have to first understand your capabilities. Your capabilities are contingent on several variables such as time, other clients, internal bandwidth, skills, etc. Take all your variables into consideration and honestly assess what limitations you could have before you agree to any project parameters.
Many times companies will try to appease the client by agreeing to anything, no matter how impossible. This is dangerous because you may be able to close the deal, but you will not retain that client once you fail to meet their expectations. Not only that, if you overpromise and do not deliver the quality or timeliness that was agreed upon you will lose credibility and face potential negative reviews. Try your best to use one of the oldest tools in the box, under promise and over deliver.
Business honesty and integrity is a powerful tool that should not be taken for granted. It builds credibility, removes barriers, and sets the foundation for a long-lasting relationship.