A great product doesn’t have to be tangible. Website design, digital art and much more are considered digital products, and selling them can lead to great success, but it may require tweaking the typical methods hands-on products.
Protect yourself. When sending a customer a proof or sample or some other portion of a digital product, be sure to leave a watermark or in some other way mark it to protect your product. Many customers don’t purchase digital products until after they receive and review a proof. You don’t want to send any customer a product without a watermark because it could be stolen. Another option is to send only small, low resolution proofs.
Take pride in your work. Every time you create a product for a customer, make sure it is the highest quality. Pay careful attention to the details. Great work will keep customers coming back and lead to word-of-mouth advertising. It will also help you avoid situations where you must do more work to satisfy a client; after all, there are no simple returns when it comes to digital products.
Hone your time management skills. It’s important to get your customers their proofs in a timely manner. If the work is not custom, consider offering instant downloads after purchase. Answer emails promptly. A customer that has to wait too long is not likely to return.
Know your deliverable formats. It’s important to know how your customers intend to use their purchases. If they plan to print a graphic professionally, it may need to be in CMYK. If it’s meant to be viewed on screen only, it should be RGB. Be sure to talk with your customer and ask them questions so that you can best serve them.
Emphasize good customer service. You may never actually meet your customers in person. This doesn’t mean that you can’t provide excellent customer service. No matter what kind of business you own, customer service is always vital. Treat your customers and clients with care, and your business will benefit.