In the U.S. billions of dollars are spent each year on promotional items. These items range from T-shirts, pens, hats, calendars and notebooks. Companies give these items away as promotional tools to existing and potential clients. Having a business that focuses on a niche within the promotional product industry can become very lucrative. The key is marketing your products and not manufacturing the items. The focus should be on building new relationships and servicing customers, while the fulfilling of orders should be done by a manufacturer. The typical markup on promotional items being sold is 50%.
To figure out your sales revenue and overhead costs start with a business plan. The profit and loss statement will provide a clear view of how much money your business will need to bring in to cover costs and make a profit.