Many small businesses set up social media accounts, partly because it seems to be a necessary part of business these days, and then stop paying attention after a few weeks or months. It can be time-consuming, especially if you are running a small business alone or with very few employees, but it can also be good for your brand and how consumers and others view your business.
The effect of creating a following through social media can be equated to electronic “word of mouth” advertising. One person sees something interesting, shares it with someone else, who then shares it with others and this, hopefully, leads to increased profits and quality business growth.
When considering what to include on your social media site, review and take your inspiration from the types of sites that have been interesting, entertaining and informative to you, as this will give you the best idea of what you and your customers will find satisfactory. After gaining some ideas, trust your instincts to tell you what is suitable for your style and in keeping with the basics of your brand.
Social media can be a very useful customer service tool. If you have the time to observe and respond to the comments of those who take their time to offer input, it can show the strengths and weaknesses of your current business practices and lead to more efficient methods and ideas.
Is social media a necessity in business? Of course not, but it is one of the most wide-reaching and fastest-moving modes of advertising in existence and can be extremely advantageous if you are willing to put the time and effort into it to get what you want from it.
Learn more about social marketing through our Wise Learning Series resource guides!