There are many rumors and myths about the future of email marketing. Business owners can’t seem to make up their minds on whether email marketing is dead or alive.
Email is actually quite alive. According to recent research, there are nearly 3.7 billion email accounts worldwide. BILLION, not million. That number is expected to increase to 4.9 billion by the end of 2017. That’s a lot of prospects. Email marketing is also the most trusted form of communication, with 77% of consumers choosing email over other online channels and 80% of marketers reporting email as the strongest performing media buy.
But there are a few golden rules for you to apply that will make your email presence more professional and customer friendly.
The trusted “welcome” email: This simple email is one of the most important emails that you can send. Studies show that welcome emails have the highest open rates of any marketing email. The welcome email sets the tone for every subsequent email that you send to your subscriber, so make it great. A welcome email is one of the best ways to start on the right foot with a new client. To make sure your welcome email is memorable and effective, remember that it’s a good idea to send a welcome email as soon as possible to acknowledge their interest.
Write in a conversational tone: Your new prospects took the initiative to learn more about your business by signing up, so welcome them as a friend. A conversational tone will likely put your new subscriber at ease, letting them know it’s not all business, and that you are welcoming them with open arms.
Your email is the first opportunity to convert a new prospect into a customer: Make sure you are offering an incentive for making a first purchase. An offer is a good way to get customers familiar with your products and services also.
Don’t forget to thank your subscribers for signing up for your company’s email list in your welcome email. Thanking them can make a huge impact on how your customers view your company. If your clients like your welcome email, they will be more likely to become loyal to your business and click the “buy” button!