Brand storytelling is known by a different name, today. These days it goes by the name of Content Marketing. Many consumers have stopped falling for the traditional world of marketing. Consumers need consistently creative, relevant and valuable content delivered on new media with the intention of explaining or enhancing the customer’s beliefs or purchasing practices. Content marketing is the art of communicating on multiple levels with clients while, at the same time, confirming any potential customer’s idea of what your brand is.
To get the most from your marketing campaign, create unique content to tell customers about your company’s expertise. Customer testimonials, case studies, how to guides for self-help, press releases, social media posts, prolific blogging and more. Do your best to become a thought leader in your industry by sharing your content freely and frequently.
Contributing original content to targeted, well-defined online media and providing important educational resources will solidify your business an expert in its field. Blogging and staying in touch with past customers are two tried and true ways to boost a company’s reputation and outreach, supporting your branding efforts as it drives attention and traffic to your business, its services and its ability to forecast critical trends.