Importance of strong brand identity:
Brand identity design is a hallmark and the Best Brand mark of the trade. From the beginning, the Best purpose has been to let people know the origin of the goods. Over time, for some Brand Identity design, it has become something significantly more. A mirror on our identity as consumers, tribe members, and citizens. Here is some importance of a strong brand identity and brand identity guidelines.
Brand identity guidelines:
When someone criticizes one of these brand’s identities, these ‘us’ brands, we take the criticism personally. So, if you’re a Harley person/customer, someone criticizing Harley Davidson is like a personal attack.
The same goes for those that identify brand identity elements so closely with Levis, or the Catholic Church, or an iconic politician. This is me, I am that we are labels for each other and walking advertisements for many of our beloved brands.
At some level, this seems like the gold standard for brand identity design. To be so closely identified with a product and a mission means that advertising is no longer the primary fuel for the brand’s future. Keeping your brand’s quality or branding loyalty and customer appeal becomes the most important factors in your future sales
The risk is that when your brand stumbles, you won’t have to merely confront those non-customers that might have thought less of you and started the stumbling. You’ll need to understand that when you fail, everybody does. All the people who have carved out little pieces of their identity will now have to look elsewhere.